Books [Mark McGuinness] How to Motivate Creative People (Including Yourself)

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DESCRIPTION:

An e-book for leaders, managers, directors, and other creative people. It will help you: understand how motivation affects creativity, get better work out of creative people, avoid crushing people's motivation, use rewards effectively, understand and influence many different types of people, facilitate creative collaboration.

• What makes creative people tick
• Why motivation is crucial to creative success
• Why you can't motivate anybody - but what you can do instead
• What Iggy Pop can teach you about management
• Why offering rewards can harm creative performance
• How to write 47 novels before breakfast
• Why some people seem so weird - and how to deal with them
• The positive side of peer pressure

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